It’s the month of lists. Notes on the desk, stickies on the computer screen, and reminders set on the phone. Today is the day to get them sorted out.
We all make lists and we usually end up setting most of them aside because we get inundated with the day-to-day tasks of running our business, so they seem as though they just aren’t a priority anymore. But they are.
There are a series of steps and actions that every business needs to consider to market successfully on the first day and every day thereafter. In the beginning, we tend to focus on just one or two key elements in the strategy. Pretty standard for new businesses. We believe those two items would be enough until we can find time to do more. But if you pick and choose just one or two elements you may miss something important.
While priorities will always change, these items are essential to building a strong company and brand. They are forever part of your marketing and business plan, and they should be reviewed on a regular basis.
As a creative business owner, the essentials of a strong strategy starts with the message. What you say is more important than anything else you do. Defining your message is the next topic for Lasting Impressions. Stay tuned. Or give us a call if you want to get a head start.