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Why Social Media Isn’t All That New

Why Social Media Isn’t All That New

During World War II, Coke and Pepsi were competing for the hearts, minds, and pocketbooks of every American. (Sounds familiar, doesn’t it.) Coke had already managed to develop a strong following stateside with the promise that every American in uniform could buy a Coke for a nickle no matter how remote the outpost. In response, Pepsi rolled out what I like to call the first social network campaign – “a recorded message from your man in service”.

Pepsi set up several mobile recording stations at training centers around the world where soldiers were preparing for service. Soldiers stepped into a recording booth to read letters, sing songs or just say a few meaningful words to far away family, friends and fiancée. That session was made into 78Rpm thin acetate records and then mailed to the loved one to be played on the family record player. Over and over again, if they wished. You could say it was the very first example of voice mail. (Here’s a YouTube video of one of these records if you are interested.)

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How To Ask For What You Really Want

How to Ask For What You Really Want

Lasting Impressions NewsletterBefore boarding their flight, 250 WestJest Christmas Miracle passengers were encourage to tell Santa their Christmas wishes. While the plane was in the air, WestJet employees purchased and wrapped the gifts, fulfilling some pretty big ticket items. Once the flight landed, the surprised travelers watched as their packages were delivered on the baggage carousel. They never expected that their wishes would be granted. Some requests were extravagant (a diamond ring) and others were simply dull (underwear and socks). But every one was delighted, touched, and left with a huge smile on their face.

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Who Are You Online, Really?

Who Are You Online, Really?

In a few short days, the first seasonal airing of It’s A Wonderful Life will take place, marking the start of the Christmas holiday. It’s a family favorite. Poor George Bailey longs for a world without him in it because he can’t see his life the way others see it. Thankfully, he has a guardian angel to show him exactly who he really is, and comes to his senses just in time to hear the bells ring.

Lasting Impressions NewsletterThe movie is a favorite because we may secretly long to know what others think of us when we were not in the room. Our persona can be hard to measure in real life. Fortunately, it’s much easier to discover “who you are” online. That question just isn’t asked very often. We rarely contemplate the end goal before storming out the gate with an army of people to put digital fingerprints on any and all of the available platforms.

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The Scary Side Of Twitter

The Scary Side of Twitter

When Twitter prepared their IPO in 2013, the buzz got loud enough that perfectly rational people may think they need to add Twitter to their campaigns — just because everybody is doing it. But before you jump into this platform . . . there’s something you should know.

Come close so we can whisper it in your ear: Twitter can be a very scary place. (Cue spooky organ music and a howling wolf.)

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How To Fail And Still Win

How to Fail and Still Win

It started innocently enough. My favorite gourmet kitchen supply store sent me an email with a very effective subject line —“Happy First Anniversary!” Aww, how swee — wait a minute. They missed my first anniversary by a dozen years or so. Oops!

Lasting Impressions NewsletterAbout four hours later, I got another email from the same retailer. Gutsy, right? Nope, it was perfect. The subject line read, “What? You mean it isn’t your anniversary?”  With a quick turn of the phrase, they had righted all that had gone wrong earlier in the day. And it worked beautifully — I’m empathetic, entertained, engaged, and ready to spend some money in their store.

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“HELP! This Website Is A Monster!”

“HELP! This Website Is A Monster!”

Does that sound familiar? If so, you’re not alone. Seriously. It may be the most common phone call we get from clients after a successful web launch.

It starts out innocently enough. You need a web site, and you find a creative partner to develop the new site. Perhaps the site even includes online tools that will allow you to update the site without a ton of technical-know-how. In just a few months there’s a shiny new web site to show off to current customers and potential clients.

Lasting Impressions NewsletterThat’s when it all starts to go downhill. Work gets in the way, as it should. You’re not sure what content should be included. A few weeks pass from the online training session and you forget how to log in to make changes. Updates get further and further behind. The next time you think about updating the web site, it has become an unruly monster with so many “to dos”, you don’t have the time to do half of what needs to be done. In defeat, you turn off the light and walk away.

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