What makes your firm special? If you don’t know the answer, it’s time to find out. Understanding your competition and how they sell their services will help you discover your firm’s unique positioning possibilities.
You could be losing to other less qualified, less experienced firms if you neglect proper positioning. It’s fairly common for firms to list the work they do, the number of years in business, or even their financial achievements; but none of those facts tell a client what value you bring to their project.