214-217-4299 theoffice@gibagroup.com
You’ve Got Stories To Share

You’ve Got Stories to Share

Social media marketing and communications is a phenomenal opportunity to influence customers, increase traffic to your website, and boost your brand awareness. If you’re working there’s a good chance you have a LinkedIn profile but do you use it beyond a personal networking tool?

LinkedIn is a powerful social network and resource with a reader reach that hasn’t fully reached its potential. Thousands of people can be reached every second of the day. Did you know a single post on your company page shared by at least one employee can be seen by 4 times more people than your webpage or Twitter or Facebook?  And all those “likes” and “shares” of posts you click have the potential to reach a million eyeballs (your connections, their connections, and so on).

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Trust Your Website To A Professional

Trust Your Website to a Professional

LastingImpressionsMastHaving a company website is no longer a question of if you should, but rather an imperative—you must have a website. The Internet is the first place everyone searches to see if you’re ‘real’ to find a telephone number, even to see if your company personality is a fit for them. Yes, your firm is judged by your website. It is an extension of your identity (or brand), and supports your company’s message. Furthermore, a website should be more than a quick response to the directive “Let’s just get this thing done so people can find us.” It’s a commonly heard comment from companies, and it’s a dangerous approach. A website is much more than staking your claim on the internet. It is often your first impression to potential clients, customers, and employees. Make it the best it can be.

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What Was That Thud?

What Was That Thud?

Once you have created your key message and understand that company identity can be defined by absolutely everything in a company, creating the collateral to support both of these should be pretty easy right? Well…”easy” isn’t the best word to choose. When a client says to me, “I need a mailer” or “I want a company brochure”, the first question I ask is Why? What is it that you are trying to accomplish?

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Try Not To Suffer From An Identity Crisis

Try Not to Suffer from an Identity Crisis

When clients define “identity”, their first response is often “it is what the company looks like; the logo and the colors we use.” Some include the professional service they sell and the manner in which they sell it. Yes, Identity is all of this . . . and more. Much more.

Identity is everything about your business and the company you manage: from your message, to your market, to your logo, to your employees, to your proposals, to your website, to your social connections . . . See what’s happening here? Identity is the all-encompassing sphere that is you and your business. Even your internal policies and procedures take part in reinforcing your identity. If your identity is muddy, it’s likely that more than just your logo is outdated.

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Describe What You Do In 5 Or 6 Words

Describe What You Do In 5 or 6 Words

We craft stories for clients — all  with a single focus being the right and best choice. They all have one thing in common: the message that shapes the identity of a company.

One of the best examples of a well defined message is MD Anderson Cancer Center. They “make cancer history”. It’s very clear from just a few words what they do. There is no guessing. Every message they send is about eliminating this horrible disease. Their websites, advertisements, signage, literature, and their logo with that strong line that strikes out the C word. They established their message first and from there they developed the rest of their marketing and business essentials.

LastingImpressionsMastIt’s natural to think that you start with a logo, and that is exactly what most companies do. But here’s a challenge: do you want to tell your story or let your clients make up their own? Developing your message first is the best way to ensure that your logo and other materials support your message.

How do you create a message that captures exactly who you are, what kind of service you provide, what value you bring, your work ethics, your mission, your passion? That is a lot to cover in a few words, which makes this process challenging for most.

You have to DEFINE what you do. Once you have that message your identity will be clear.

  • Southwest Airlines cares about service, safety, and their employees. They have heart.
  • Nike empowers the human spirit to achieve greatness. “If you have a body, you are an athlete.”
  • Folgers Coffee shares a commitment of offering consumers quality products that bring families together to share memorable meals and moments. You know the jingle, “The best part of waking up . . .”

As you go through the process of creating your message, don’t be surprised if you default to job descriptions; Engineering Services, Public Relations, Construction Management, etc. While succinct and familiar to you, this message doesn’t capture what makes your company great. An architecture firm uses the line “transforming business by design”. Their company names tells you they are architects, but their message tells you they are all about creating and re-creating the total image of the company. Much like what we do regularly for clients.

Your message may continue to evolve throughout the life of your business as priorities shift around the services you offer. And there is nothing wrong with that as long as you know how to tell others what you can do for them.

It isn’t uncommon to explore your message several time in the life of your company. For instance, our brand message has been:

“Giba Group is a virtual creative agency that develops communication plans and online environments for clients in design+build industries and health care markets.”

There are a couple of things that don’t work here: 1) It’s too long and not easy to remember, even though THIS IS WHAT WE DO; and 2) Blank stares are common place when the words “virtual creative agency” come flying out. This might tell people HOW we work, but that isn’t really relevant to solving their communication problems. It’s time to tweak it a little.

This is a big process and it can be really challenging. Call us if you need help.

Wanted: Special Projects Manager

Wanted: Special Projects Manager

We’re looking for a Special Projects Manager to wrangle email and social network campaigns for clients. Previous experience makes you in a stronger candidate than those who haven’t used the plethora of web-based software out there, but we’ll offer training where needed. Don’t worry — you won’t create email design unless you want to, but an understanding of HTML email standards will help troubleshoot layout issues. The perfect candidate will be comfortable importing the content while thinking about best practices and delivery schedules.

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