A mission statement should clearly communicate the reason your team works together. If it doesn’t, it’s just a statement without a mission and you should stop using it.
Most mission statements, unfortunately, are a waste of time and energy. The overwhelming majority are devoid of personality or corporate strengths, and completely ignore the unique reasons a company is in business. It’s just a flat document; a collection of platitudes that only begin to hint at the personality of the team who crafted it. Furthermore, clients and customers are seldom acknowledged, which is a sad commentary about where they are valued as source of revenue.