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It’s Time To Respect Your Clients

It’s Time To Respect Your Clients

I’ve come to the realization that  most service-based business professionals don’t respect their clients. It could even be said that you hold contempt for the very clients on whom you depend on for financial success and economic well-being. That’s disturbing to consider, but I think it’s true.

How do I know you’ve lost respect for clients? Because you don’t tell them how your work benefits them. Furthermore, you’re willing to work on projects that are just outside your best skill set all because you fail to stand on solid positioning.

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Proper Positioning Can Solve Lots Of Problems

Proper Positioning Can Solve Lots of Problems

Why did you get into business? Without knowing you what you do, I’d guess that you like to solve problems. Very specific problems for very specific customers. You solve these problems not only because you like to, but you do it to earn an income. This is where many service-based businesses fall short of performance expectations. Because the fewer client problems you solve, the less profitable you are, and the more dissatisfied you become. Want to solve more problems, and earn more income? You need to be properly positioned in the marketplace.

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What Do We Need To Accomplish This Year?

What Do We Need to Accomplish this Year?

It’s the month of lists. Notes on the desk, stickies on the computer screen, and reminders set on the phone. Today is the day to get them sorted out.

We all make lists and we usually end up setting most of them aside because we get inundated with the day-to-day tasks of running our business, so they seem as though they just aren’t a priority anymore. But they are.

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Warming Up For A Trumpet Solo

Warming Up for A Trumpet Solo

I don’t have a lot of musical talent. In fact, I can’t play any instrument at all, short of Chopsticks on the piano. Standing on a stage and performing a piece of music is the last place you’ll find me, and it may be a long shot for you, too. The spotlight is a stressful place even when we’re just talking about what we do. But you need to get comfortable talking about the work you do and what you’ve accomplished. You need to “toot your own horn” regularly.

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When Losing A Client Means A Job Well Done

When Losing a Client Means A Job Well Done

I’m glad I was sitting down, or I’m not sure I would have been able to mask the surprise. It’s possible that I didn’t hide it well at all. Because the truth is I was thrilled. My year-long client had just told me that she was moving on and really wouldn’t need my services anymore. We were done. Over. Kaput. Fin. And we were both positively giddy about it.

LastingImpressionsMastYou see, I was supposed to work myself out of the job. Our work together had resulted in the best case scenario for her — an enviable new opportunity in her chosen industry and niche.

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Lessons, Legends, And Letterforms

Lessons, Legends, and Letterforms

Lessons

A week at the HOW Design Live Conference is a great way to learn new things, and relearn what you should have remembered. Here are a few of the most memorable lessons, in no particular order:

  • Practice, practice, practice. Then practice some more.
  • A digital business action plan will help your creative business maintain momentum.
  • I want to spend next Tuesday on my patio having breakfast. This was an answer to the question, “If you didn’t have to earn a living, what would you do next Tuesday?”
  • I still have a hard time appreciating the value that younger people bring to the conversation when I know I still have so much to learn.
  • Keep your room key with you all the time, even when you step out into the hall for some ice. Yes, I was fully dressed, but felt like a loser riding down the elevator to the front desk.
  • If you own a business, you will sell your business to others more often than work in your business.

Legends

Photo: @jenniferdopazo

Photo: @jenniferdopazo

I spotted him between sessions one day, and then there he was again. This man had to be almost 30 years older than the second oldest HOW Conference attendee. A thick shock of white hair and fantastic eyebrows, dressed in black from head to toe. I watched him as he made his way from one session to the next with a unmistakable shuffling gait. While he may have seemed out of place to the untrained eye, he belonged. Bob Gill has spent 60 years as a graphic designer (when the words had fresh meaning). Graduating from the first design schools in the United States in 1948, he and his contemporaries defined what the design industry could be. He had a thing or two to say about the state of “design” in 2014. Actually, just two words: it’s sad.

The industry isn’t producing any work that has meaning. Too often, work begins in front of the computer, without value and without opinion. Our culture saturates the brain with imagery and perceptions until we no longer recognize original ideas. It’s very hard to overcome, but we should try. Memes and followers and trends pervade our sensibilities and shade what we think is art. It isn’t art. It’s boring and — what did he call it? Ah yes, dopey.

He’s right. The minimalist trend in logos is B-O-R-I-N-G. And hopefully it will have a short shelf life, and we can get back into the age of art as design.

Letterpress

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I tried my hand at not one, but two, letterpresses set up for newbies in the Exhibit Hall. It was infatuation before, but now it is outright love. Cost and talent are more than likely too prohibitive for me to learn the craft. But it is a beautiful, textured approach to printing. And I was thrilled to see the appreciation and use grow in design. During previous conferences, we’d be lucky to see Hatch Show Print in the showroom. I didn’t see them at HOW this year, although three other smaller shops and at least one school were. Keep feeding this spark. Letterpress is one of the ways we appreciate letterforms, and there was plenty of that at the conference as well. Another session I didn’t get to see but heard a lot about was Nikki Villagomez. Wish I could have caught that one.

Final Impressions

It was a great week spent with new and cherished friends, fantastic design trailblazers and important business lessons. Many of the experiences I had this last week will come out in future projects. Stay tuned. It promises to be a great ride.

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