A brand is the promise of an experience.
When your customer experience doesn’t match what you promised, that brand is broken.
A marketing plan alone won’t make it right.
Neither will a website, a new brochure, a inbound marketing campaign, a viral video, or the perfect Tweet. The truth is you need to know the answers to a few simple questions before your marketing can be really effective:
Who are you? Who needs to know? And why should they care?
Find the answers and you’ll have a solid foundation to build a marketing strategy that reflects your true customer experience.
We help you find the answers.
Uncover the “Ah-ha” moments that crack open
new possibilities for your company.
DISCOVERY + STRATEGY = RESPONSE
We analyze your internal corporate culture, research client perceptions and interactions, evaluate your services and clarify the specialized skills you offer, identify your ideal customer, and help you understand your competition.
Review our services and solutions, or ask which service fits your need best.
Reveal your most urgent needs and start your marketing program with an action plan.
How healthy is your brand? What is the best use of your marketing budget? We research these questions, find the answers and recommend activities that make a difference in your business. The Diagnostic Review gives you a plan to fix what’s broken, and saves you money choosing the initiatives that can make a difference. Learn more.
Uncover a clearer picture of your brand experience with insights from clients.
It’s time you knew the truth. Your clients have formed an opinion about what it is like to work with your firm. Hear what they say when you’re not in the room. Online surveys, questionnaires and one-on-one interviews reveal your authentic brand experience. Learn more.
Identify the strengths that make you stand out in a crowded marketplace.
Can you articulate why clients choose your firm over competitors? Do you know who your true competitors are? What choices do your customers have if they don’t chose you? If you’re unsure, a Competitive Audit can help you makes you special in the marketplace, which in turn can make it easier for clients to choose your firm over the competition.
Improve customer service and strengthen recruiting when employees reinforce your brand story.
Your internal team is a powerful brand multiplier that can profoundly impact your message — positively or negatively. Make sure your internal audience embodies the brand. Review influences and empower employees.
Articles on building a brand, marketing and communications from our newsletter.
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