Brand is the promise of an experience.
When the experience doesn’t match the promise, your brand is broken.
A marketing plan alone won’t make it right.
Neither will a website, the perfect brochure, nor even the perfect tweet. Instead of disjointed and misaligned initiatives, you need a solid brand strategy to put strong bones behind the brand elements; corporate culture, marketing, advertising, sales and identity.
Giba Group brings strategic brand advice and direction to engineering and mechanical firms to position firms for greater success.
Uncover the “Ah-ha” moments that crack open
new possibilities for your firm.
DISCOVERY + STRATEGY = RESPONSE
How do we help you build a better brand?
We analyze your internal corporate culture, research client perceptions and interactions, evaluate your services and clarify the specialized skills you offer, identify your ideal customer, and help you understand your competition. You benefit from a strong brand value before you begin to engage the creative elements of brand management.
Where do you need stronger bones behind your brand as a builder or maker? Review our brand solutions, or ask which service fits your need best.
Reveal your most urgent brand needs and start your program with an action plan.
How healthy is your brand? What is the best use of your marketing budget? We investigate these questions, find the answers and recommend activities that make a difference in your business. The Diagnostic Review gives you a plan to fix what’s broken, and saves you money choosing the initiatives that can make a difference. Learn more.
Uncover a clearer picture of your brand experience with insights from clients.
It’s time you knew the truth. Your clients have formed an opinion about what it is like to work with your firm. Hear what they say when you’re not in the room. Online surveys, questionnaires and one-on-one interviews reveal your authentic brand experience. Learn more.
Identify the strengths that make you stand out in a crowded marketplace.
Can you articulate why clients choose your firm over competitors? Do you know who your true competitors are? If you’re unsure, a Competitive Audit can help your firm understand its unique position in the marketplace, which in turn can make it easier for clients to choose your firm over the competition.
Improve customer service and strengthen recruiting when employees reinforce your brand story.
Your internal team is a powerful brand multiplier that can profoundly impact your message — positively or negatively. Make sure your internal audience embodies the brand. Review influences and empower employees.
Articles on building a brand, marketing and communications from our monthly newsletter.
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